Keyword optimization on any web page consists of fairly simple techniques which you can use to maximize the traffic to your web site. If you approach SEO with the philosophy of making the web page easy to read from the human standpoint, the search engine spiders will more than likely be bringing visitors to your site. Here are some tips which you can use to improve your SEO easily.
RESEARCH YOUR KEYWORDS
Using one of the tools such as Overture or Adwords, determine the rate of search for potential keywords which are associated with your web site. You can sort the keywords by keyword popularity or keyword volume in Google. This allows you to print and save a list of words to work with.
CREATE EFFECTIVE TITLES
Your titles should use the keywords early in the title, preferably in the first word or two. Take advantage of the title to slip in a high ranked keyword. This will make your web page stand out. Many search engines look for keyword position in the title.
INSIST ON QUALITY CONTENT
Searchers come back to your website because you have interesting and informative information, not because you put a certain word in a certain space. Always keep in mind that the web site is to attract people, not to attract spiders.
PREPARE GOOD HEADINGS
Headings which include keywords and those which help to explain the subject make your web page stand out for people and for the search engines. People who arrive at your web page want to quickly scan and focus on the answer to the search query which they placed.
MAKE USE OF ITALICS AND BOLD TEXT
This technique tells the reader and the search engine that the information is important. If it matches the subject of the page, you’re even better off, from the standpoint of the search engine.
It’s important to get a keyword density between 2% and 8%, but the top limit should be no more than 5% if at all possible. Essentially, keyword density is balancing the number of times the keyword is used in relation to the total words on the page.
USE ALT IMAGE TAGS
In many instances, alt images tags are mis-used. Some webmasters treat them as just another place to place a keyword. However, this ruins the purpose of the tag in the first place as informational for those who have limited sight. It’s not impossible to use an alt image tag which will also contain a keyword.
Google ranks this tag lower than it used to, but Yahoo and MSN still utilize it in their page rankings. This is intended to be a short description to tell the spider what is on the page.
USE INTERNAL LINKING
This tip helps the search engine follow from page to page through your site. You can also include keywords easily in your internal linking information.
You want to see good quality links coming into your site. Those incoming links which have a bad reputation as a link farm or are too far afield from your own topic are harmful to the health of the website.